Client: Tomáš Fiala
Author: Michael Dolejš
Font: Neue Haas Grotesk Display
Type: Visual identity
Modular and low maintenance visual identity for photographer Tomáš Fiala, where we designed his personal identity to further promote and better market himself as a photographer in today's very demanding age.
The main logo, that is based on two chat bubbles, a metaphor for communication and organization, that every photographer has to do on a daily basis (even if it is all done digitally today). This together with simple, but effective Neue Haas Grotesk created identity, that is playful, yet gives a sense of serious business and that can be used depending on the use case as you can see in applications below.