Tomáš Fiala
visual identity



Author: Michael Dolejš
Font: Neue Haas Grotesk Display
Type: Visual identity

Spring 2019

–––

Modular and low maintenance visual identity for photographer Tomáš Fiala, where we designed his personal identity, that he wanted to elevate to further promote and better market himself as a photographer in today's very demanding age.

The main logo, that is based on two chat bubbles, a metaphor for communication and organization, that every photographer has to do on a daily basis (even if it is all done digitally today). This together with simple, but effective Neue Haas Grotesk created identity, that is playful, yet gives a sense of serious business, that can be used depending on the use case as you can see in applications below.

Tomáš's work below:
www.fialatomas.com


 

 

 

 

Moodboard_1Moodboard_1

Moodboard with a description of the main idea – a combination of the organization (tags) and communication (chat), that create the whole identity. We also played a lot with colors, where we went from the most obvious purple to light leak gradients, that can be also alternatively used.

 

 

TF_logoTF_logo
Web_homepage_1Web_homepage_1
Web_homepage_2Web_homepage_2
TF_logo_final_Banner_1TF_logo_final_Banner_1
TF_logo_final_Logo_both_alt_2-08TF_logo_final_Logo_both_alt_2-08
TF_logo_final_Logo_both_1TF_logo_final_Logo_both_1
TF_logo_final_Logo_symbolTF_logo_final_Logo_symbol
Cap_1Cap_1
Business Cards_1Business Cards_1
Business Cards_3Business Cards_3
Business Cards_2Business Cards_2
TF_faktura_1TF_faktura_1
Instagram_promo_2Instagram_promo_2
Instagram_promo_3Instagram_promo_3
Post_1Post_1
Instagram_2Instagram_2
Web_menu_1Web_menu_1
TF_logo_final_Web_1TF_logo_final_Web_1
TF_logo_final_Logo_both_interactive_gradient_5TF_logo_final_Logo_both_interactive_gradient_5
TF_logo_final_Logo_shape_surname_2-07TF_logo_final_Logo_shape_surname_2-07