Author: Michael Dolejš
Font: Neue Haas Grotesk Display
Type: Visual identity
Modular and low maintenance visual identity for photographer Tomáš Fiala, where we designed his personal identity, that he wanted to elevate to further promote and better market himself as a photographer in today's very demanding age.
The main logo, that is based on two chat bubbles, a metaphor for communication and organization, that every photographer has to do on a daily basis (even if it is all done digitally today). This together with simple, but effective Neue Haas Grotesk created identity, that is playful, yet gives a sense of serious business, that can be used depending on the use case as you can see in applications below.
Tomáš's work below:
Moodboard with a description of the main idea – a combination of the organization (tags) and communication (chat), that create the whole identity. We also played a lot with colors, where we went from the most obvious purple to light leak gradients, that can be also alternatively used.