Miroslava
FSV UK student's club identity



Client: Miroslava student club (FSV UK)
Author: Michael Dolejš

Font: Lo-Res 9, Helvetica, Arial
Type: Visual identity

Spring 2018

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Worked on visual identity refresh for my friend's university club at Faculty of Humanities, Charles University, called Miroslava which organizes multiple social events every month, as well as parties and other networking workshops. 

The visual identity consists of a new logo mark, that would be widely used on merchandising and as their recognizable symbol, but also an overall branding system for when they need to be serious. 

I tried to work around the name Miroslava, which I didn't find very usable and focused on the letter "M" instead, which would be strong mark, based on typeface by Zuzana Licko, called Lo-Res 9 Plus, which is combined with Helvetica/Arial and paired into grungy, abstract and noisy artworks for their Facebook events, that should evoke the young spirit of the club and keep it relatively open for members to keep the visual identity alive.

The final colour was selected to be red, but I also created gold and brown versions, which I still think look the best.

 

 

 

 

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